The Dreamer Label is built around the allure of simplicity. Working within a streamlined aesthetic to create refined yet casual pieces, the brand cultivates the beauty of clean lines and classic silhouettes.
Taking inspiration from nature, modernist art & architecture and abstract geometric forms, The Dreamer Label works between the strong and the soft, but also the linear and the organic. The tension between these opposites is enhanced by the use of natural fabrics, like 100% silk and cashmere. With prints that integrate geometric shapes and overlaid, collaged patterns, our collections are both modern and timeless. The styles flirt with androgyny while remaining graceful, feminine and exciting.
The spirit of the brand is based on the notion of a dream as the manifestation of a personal vision. It responds to the idea that we create an image of ourselves and the world around us. The Dreamer Label invites us to indulge our own dreams and encourages us to slip into reverie.
Whereas fast fashion is doing 12 collections a year, The Dreamer Label produce two collections a year. As we encourage consumers to ‘Buy better & Buy less' - clothing longevity and fabric quality are our main focus. We only use natural fabrics, which are breathable and hypoallergenic, like finest 100% silk, organic CTN and cashmere, to create easy wear silhouettes, versatile & comfortable, essentials pieces that are timeless.
In promoting Eco-Conscious fashion with sustainable & responsible practices that minimize our environmental impact and reduces landfill, we introduced recyclable packaging.